Shopper journeys are becoming increasingly intertwined with digital channels - whether it's pre-trip online research, buy online / pick up in-store, or some other combination of digital and in-person experiences.
In this post-COVID landscape, what drives customers to choose digital channels over in-person, and is there a difference in the quality of their experience? In this session, we'll share insights from Medallia Market Research to explore:
Optimizing the various shopping channels for your brand requires a deep understanding of the customers that use them and why. Get the answers you need in this session.
Presented by Andrew Custage, Head of Insights for Medallia Market Research