Replay

Mobilise your customer base via the Earned Growth Rate

How good are companies really at retaining customers, bringing in new customers and avoiding churn?

Experts from Medallia and Bain discuss how we identify opportunities to be better and more efficient with our resources across marketing, service and sales.

The focus is on questions such as:

  • How do I actually recognize moments in (digital) journeys where I can mobilize a customer or let them become my growth machine?
  • How do we recognize early on that a customer wants to cancel?
  • How and in which way do we see that our customer has a happy moment with us in order to send her a referral link for your recommendations?
  • How can we bring EGR to life in the customer journey and enable our own customer base to recommend more, buy more or not churn?
We know the other side and we don't want it. The washing machine effect: new customers in, existing ones out. Or simply keeping existing ones in deficit with high discounts.

Join us for a critical discussion with experts from Medallia and Bain:

Andre Mayer, Sales Director, Medallia
Daniel Moellerhenn, Expert Partner, Bain & Company
James Allum, Senior Director, Solutions Consulting, Medallia

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A few complimentary copies of the book Winning on Purpose by Fred Reichheld and Bain & Company, will be distributed to those who register to view the webinar.

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Speakers

Medallia

Andre Mayer
Sales Director
Medallia

Medallia

Daniel Moellerhenn
Expert Partner
Bain & Company

Medallia

James Allum
Senior Director, Solutions Consulting
Medallia

Medallia

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