On demand Webinar

From a product-centric to a customer-centric approach in Life Sciences

How industry leaders drive personalization and more impactful engagements through VoC (Voice of the Customer) and Experience Orchestration.


Same as any other industry, Life Sciences needs a rethink: To drive loyalty and sustainably grow business, companies need to put the needs of their individual customers at the center of their strategies, and move away from a product- and segment- or persona-based approach. What drives or inhibits healthcare professionals from prescribing medication or treatments? What information do you need to provide at which touchpoint in order to create impactful engagements with HCPs? How can you improve the HCP journey as a whole?

In this webinar, our Life Sciences experts Andreas Sterzinger and Florian Ulrich will explain to you how VoC and Experience Orchestration solutions support a customer-centric strategy and help you achieve your business goals.

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You’ll learn how to:

  • effectively collect your HCPs feedback at every touchpoint along their journeys

  • personalize engagement with HCPs by closing the loop and acting on their feedback in real-time

  • master the shift from a product-centric to a customer-centric approach in your go-to-market activities

  • orchestrate HCP journeys via different channels.

Speakers

Medallia

Andreas Sterzinger
Director Life Sciences
Medallia

Medallia

Florian Ulrich
Senior Manager Solutions Consulting
Medallia

Medallia

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