What do businesses need to do to create the kinds of personalized experiences that drive brand choice and customer loyalty? What personalization features do consumers really care about? How concerned are consumers about the use of AI to drive personalization and how their own personal data is being used to provide tailored experiences?

Medallia Market Research set out to uncover the answers to these questions and more to offer best practices to put into place as organizations increase their investments in personalizing the customer experience. 

The findings from our survey of 2,000 consumers are now available. Download the full report for access to comprehensive insights on:

• How personalization can drive incremental customer activity for brands
• Customer sentiments on the current state of personalization
• The average level of personalization of consumers’ most recent company interaction
• The link between personalization and customer satisfaction
• What personalization features consumers want more of from businesses
• Personalization features that could have a negative impact on the customer experience