Webinar

6 Ways to Boost Your Business with Expert Social Listening

Thursday, August 12, 2021
8am PDT / 11am EDT


Your fans, customers, and potential customers are talking about you constantly. And with social media usage rising to all-time highs, those conversations are more numerous (and more valuable) than ever.

You're probably paying attention to what customers are saying to you directly, but there's a lot more you can do with social listening when you broaden your strategy and expand your tactics.

We've recruited two world-class digital practitioners to come together to describe the inner-workings of their advanced social listening operations. Combined, they've identified six, specific ways your business can be improved by going beyond the basics of social listening.

This fast-paced and fact-filled live broadcast will include stories, case studies, data, lessons, recommendations, and warnings. Everything you need (well, maybe not everything...but a lot) to take your social listening to the next level. We'll cover customer service, crisis management, insights and analysis, influencer engagement, and a LOT more. Plus, there'll be time for your questions too.

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Participating panelists:

Andrew Jasenak is the Director of Digital Media for AMTRAK, the American passenger rail system. Andy is also a former social media strategist for Capital One, Disney, and Vineyard Vines.

Katie Cavender is the Assistant Director of Communications (leading digital and social media) for the College Football Playoff, the consortium of games that determines the champion of American college football at the FBS level. Previously, Katie worked in communications for college athletics conferences, and for major universities.

And the session is moderated and hosted by the founder of Convince & Convert, a digital marketing and CX expert, and best-selling author of six books.....Jay Baer

Speakers

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Jay Baer
Founder, Convince & Convert
CX & Digital Marketing Expert

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Andrew Jasenak
Director of Digital Media
AMTRAK

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Katie Cavender
Assistant Director of Communications
the College Football Playoff