Don't Wait in Limbo. Take Back Control of Your CX Future with Medallia.
While Qualtrics navigates integrations and shifting priorities, Medallia is focused on delivering real outcomes for you and your customers.
See Medallia in Action
Five Reasons to Switch to Medallia.

1. From Measurement to Meaningful Action
Medallia doesn't stop at collecting feedback — we turn it into real-time insights and operational improvements. Our platform helps every team understand what's happening and act quickly to improve customer and employee outcomes.
2. Frontline-Ready AI™ That Drives Results
Our AI doesn't just analyze data — it predicts what matters most and guides frontline teams to act before issues escalate. Medallia empowers your entire business to move from hindsight to foresight, driving measurable improvements to your bottom line.
3. Trusted Across Industries
Medallia brings deep expertise across every major industry from healthcare and financial services to retail, hospitality, and the public sector. Our cross-industry knowledge helps you apply proven best practices and innovate faster.
4. One Platform, Proven at Enterprise Scale
Medallia brings all experience data together in a single, secure system used by the world's most complex organizations. This unified approach eliminates silos, ensures consistency, and scales seamlessly across locations, functions, and regions.
5. A Flexible Partnership Focused on You
Medallia is more than a technology provider, we're a long-term partner. From implementation to ongoing service and strategic guidance, our teams work side-by-side with yours to adapt to changing needs and deliver lasting impact.
"We're empowering colleagues through tools and data — providing real time access to customer insights. Medallia enables employees to act on feedback promptly, personalize interactions, and resolve issues without escalation, reducing friction for customers and staff."
Gail Russell, Global Head of Customer Channels and Commercialization, HSBC International Wealth & Premier Banking
Proof is in the ROI.

3-year ROI
185%

Saved in legacy technology consolidation
$15.2M

Increase in average customer spend
30%
Data based on A Forrester Consulting Total Economic Impact Study Commissioned by Medallia, January, 2025.
Trusted by leaders.
Backed by outcomes.







"Medallia worked with us to develop and deliver an insurance program that helped us transform into a truly customer-centric company empowering 76,000 employees to deliver a world-class experience to millions of customers globally."
Isabelle Conner, Group Chief Marketing and Customer Officer, Generali
Analysts agree:
Medallia raises the bar.
The Forrester Wave™: Customer Feedback Management Solutions, Q4 2024
The highest scores in 15 of 26 criteria

The Forrester Wave™ Employee Experience Management Platforms, Q2 2025
Recognized for unifying
EX and CX

The Gartner Magic Quadrant Voice of the Customer 2025
Leader status for the 4th consecutive time


"The effective integration of channels across marketing, sales, and service activities is critical to delivering a positive, brand-reinforcing experience at every touchpoint in the customer relationship. Medallia provides us an extendable set of capabilities for a consistent, enterprise-wide view of customer feedback to analyze and act upon from many listening posts."
Rob Goodman, Vice President, Enterprise Customer Experience Officer at Pacific Life
If CX is the priority, it's time to move on.
Surveys don't scale. DIY support won't get you there.
Medallia connects the dots, powers real action, and partners with you every step of the way.
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