Leave Qualtrics Uncertainty Behind. Build CX with Certainty.
While Qualtrics navigates integrations and shifting priorities, Medallia is focused on delivering real outcomes for you and your customers.
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Five reasons to switch to Medallia

From Measurement to Meaningful Action
Medallia doesn't stop at collecting feedback — we turn it into real-time insights and operational improvements. Our platform helps every team understand what's happening and act quickly to improve customer and employee outcomes.

Frontline-Ready AI™ That Drives Results
Our AI doesn't just analyze data — it predicts what matters most and guides frontline teams to act before issues escalate. Medallia empowers your entire business to move from hindsight to foresight, driving measurable improvements to your bottom line.

Trusted Across Industries
Medallia brings deep expertise across every major industry from healthcare and financial services to retail, hospitality, and the public sector. Our cross-industry knowledge helps you apply proven best practices and innovate faster.

One Platform, Proven at Enterprise Scale
Medallia brings all experience data together in a single, secure system used by the world's most complex organizations. This unified approach eliminates silos, ensures consistency, and scales seamlessly across locations, functions, and regions.

A Flexible Partnership Focused on You
Medallia is more than a technology provider, we're a long-term partner. From implementation to ongoing service and strategic guidance, our teams work side-by-side with yours to adapt to changing needs and deliver lasting impact.
Why best-in-class brands choose Medallia over Qualtrics

Based on analyst evaluations including The Forrester Wave'": Employee Experience Management Platforms, Q2 2025, The Forrester Wave™: Customer Feedback Management Solutions, Q4 2024, The Forrester Wave'™: Employee Experience Management Platforms, Q2 2025, 2025 Gartner® Magic Quadrant'™ for Voice of the Customer Platforms, and 2025 2025 Gartner® Critical Capabilities for Voice of the Customer Platforms.
"We came back to Medallia because we needed more than surveys and dashboards. We needed clarity at scale, and a partner who could support our global complexity."
-Top 5 global manufacturer and former Qualtrics customer
Proof you can measure.
3-year ROI
185%
Saved in legacy technology consolidation
$15.2M
Increase in average customer spend
30%
Data based on A Forrester Consulting Total Economic Impact™ Study Commissioned By Medallia, January 2025.
Trusted by leaders. Backed by outcomes.


"Medallia worked with us to develop and deliver an insurance program that helped us transform into a truly customer-centric company empowering 76,000 employees to deliver a world-class experience to millions of customers globally."
-Isabelle Conner, Group Chief Marketing and Customer Officer, Generali
Analysts agree: Medallia raises the bar.
The Forrester Wave™: Customer Feedback Management Solutions, Q4 2024
The highest scores in 15 of 26 criteria
The Forrester Wave™: Employee Experience Management Platforms, Q2 2025
Recognized for unifying EX and CX
The Gartner Magic Quadrant for Voice of the Customer 2024
Leader status for the 4th consecutive time
"Our mission is to democratize these insights across the company, empowering all business units to prioritize the customer experience and foster a proactive, companywide movement toward excellence."
-Meghan Colton, Enterprise Voice of Customer Product Owner at Pacific Life
If CX is a priority, it's time to move on.
Surveys don't scale. DIY support won't get you there.
Medallia connects the dots and helps you move forward. Let's talk.
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