Medallia vs. Qualtrics - See the Difference

More than 2,000 of the world's most-loved brands turn to Medallia.

"At BSH, we want to offer solutions that make life at home easier. Medallia led to the insights that fundamentally changed the way we understand the experience of our consumers with our brands. With Medallia, we are stronger, generating higher conversions and increased NPS."

Mesut Ocalan

Global D2C Strategy Expert,
BSH Home Appliances Group

Your XM tool of record that makes every employee customer-aware.

A complete view of your customers is imperative to provide incredible experiences—but you'll need a modern platform that goes beyond surveys.

Medallia helps you listen to and engage with customers wherever they are and provides your organization with the tools needed to deliver experiences that build customer loyalty and create evangelists for your organization.

With our experience management solutions, everyone from the front line to the C-Suite has a continuous pulse on the customer experience and knows where to focus to create the fast, frictionless experiences customers want—every time.

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Transform every step of the experience and drive measurable growth.

$1.5 MILLION	90% INCREASE	732% ROI
in operational cost savings	In customer experience productivity	after three years

Read the ROI Report

Data based on IDC Paper. Results not guaranteed.

Customer experience is in our DNA—and has been from day one.

Capture Every Signal

Futureproof your customer experience program with a system that goes beyond surveys and can natively capture and integrate critical signals across the entire customer journey -- like video, voice, messaging, behavioral, ideas, digital and more. Make every system customer aware by integrating experience feedback signals with data from other systems like Salesforce, Workday, ServiceNow and more.

Route & Empower

Take action in the moment with tailored, fast insights available to everyone in the organization. Empower teams through our unique org mapping, personalized reports, and real-time alerts. Break down silos with easy ways to share insights across the entire organization.

Analyze & Predict

Prioritize the biggest opportunities for your business and understand root cause issues. AI-powered insights accelerate the time it takes to drive impact, save resources, and are accessible to everyone in an organization — not just a select few power users.

Act in the Moment

Influence experiences as they happen and drive action throughout your organization. Seamlessly respond to customer feedback in social reviews and engage with customers in real-time through in-app messaging. Access personalized insights and suggested actions in real-time so you know where to focus first and how to rescue a customer before they churn.

Customer experience is in our DNA—and has been from day one.

Our competitors were built to send surveys, but there is so much more to understanding and improving the customer experience than a retroactive survey. Medallia captures feedback from across the web, social reviews, the IoT, in-store, contact centers, in-app, and more, so even the most complex organizations can democratize actionable insights that make everyone a customer champion.

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	Medallia	Other XM Vendors
Modern feedback collection
Built for scale
In-house expertise
Transparent and reliable pricing
CX + EX in a single platform
Maximum value realization
Rapid rate of product innovation
Robust consulting and vendor partners
Enterprise-friendly testing environments

Analysts agree: Medallia is a leader in experience.

	Medallia	Qualtrics
The Forrester Wave: Customer Feedback Management, Q1 2023	IDC MarketScape Voice of the Customer Applications, 2023-2024 Assessment	The Gartner Magic Quadrant for Voice of the Customer 2024
Named the sole leader in the report, Medallia received the highest score in 24 of 31 criteria.	Medallia received the highest rating for Current Capabilities and was named a leader by IDC.	Gartner named Medallia a leader in VoC for the third consecutive year.
Learn More	Learn More	Learn More

Medallia has the technology, expertise and track record to take your customer experience program to the next level

Medallia has some of the best and brightest in-house experts, a range of out of the box packages and Quickstart solutions to drive immediate impact, and award winning partnerships and ISVs that will make every system customer aware.

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Empower your experts to deliver meaningful experiences.

"Medallia worked with us to develop and deliver an insurance program that helped us transform into a truly customer-centric company empowering 76,000 employees to deliver a world-class experience to millions of customers globally."

Isabelle Conner

Group Chief Marketing & Customer Officer, Generali