The Medallia Expy Awards celebrate organizations and individuals who are leading the way in experience transformation. They recognize those who go beyond traditional feedback, act on insights at scale, empower employees, and deliver measurable impact for customers and employees.

Any organization or individual using Medallia to drive meaningful customer or employee experience improvements is eligible. Nominations can highlight innovative programs, measurable results, and inspirational stories of transformation.

Yes. Clients can submit multiple nominations, but each nomination should be unique to the specific award category.

Click the “Submit Your Nomination” button on the awards landing page. Complete the nomination form and submit your story by October 31st, 2025.

The 2025 Medallia Expy Awards include:

• Growth Accelerator Award: Recognizes organizations that unlock new growth by scaling customer-centric practices and turning insights into actionable systems.
• Insights to Impact Award: Honors organizations that turn feedback into meaningful progress by connecting signals across channels and resolving issues quickly.
• Employee Empowerment Award: Celebrates organizations that activate employees to own and elevate the customer experience through culture, collaboration, and shared insights.
• Experience Transformation Leader Award: Recognizes visionary individuals who use Medallia to inspire teams, drive innovation, and deliver measurable impact.

A panel of independent experts and Medallia leaders reviews all submissions. Judges for 2025 include:

• Dom Nicastro, Editor in Chief, Simpler Media Group
• Jeannie Walters, CEO & Chief Experience Investigator, Experience Investigators
• Greg Kihlstrom, Consultant, Advisor, Speaker, Host, The Agile Brand
• Sid Banerjee, Chief Strategy Officer, Medallia

Judges assess entries across four dimensions: 

1. Business Results – measurable outcomes linked to experience initiatives
2. Experience Innovation – creativity in capturing, connecting, and acting on feedback  
3. Human & Cultural Impact – how the initiative empowers employees and drives organizational change
4. Transformational Storytelling – a compelling narrative connecting actions to outcomes  Each dimension is scored equally to ensure a fair and balanced evaluation.

Each dimension is scored equally to ensure a fair and balanced evaluation.

Yes. Medallia may disqualify nominations that are incomplete, inaccurate, or that violate third-party rights.

Yes. All nominations are treated as confidential. Submissions are shared only with the judging panel, who are subject to confidentiality and conflict-of-interest obligations.

Winners will be notified in December 2025, and honored at Medallia Experience 2026 in Las Vegas and celebrated across Medallia’s mainstage, digital channels, and post-event content.

Representatives from winning organizations will be invited to join a mainstage customer panel during Experience 2026, sharing their stories, strategies, and insights with the broader audience. Attendees will have the opportunity to learn directly from these industry pioneers, gaining inspiration and practical ideas from companies that are setting the standard for excellence in customer and employee experience.

No, there is no cost to participate.

Yes. Medallia reserves the right to modify or cancel the program at any time.