Medallia Named a Leader in The Forrester Wave™: Customer Feedback Management Solutions, Q4 2024
Medallia has been recognized as a Leader in The Forrester Wave™: Customer Feedback Management Solutions, Q4 2024. This year's report evaluated 9 service providers against 26 criteria, grouped into two categories: Current Offering and Strategy.
Medallia received the highest overall scores for both Current Offering and Strategy categories in the evaluation and the highest score possible in 15 of 26 criteria, including Text mining, Analytics & CX measurement, Customer journey management, Governance, Adoption, and Community.
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"Medallia shines in its ability to solicit feedback, understand the voice of the employee (VoE), and deliver robust analytics and CX [customer experience] measurement … Medallia is particularly suited for enterprise programs that prioritize organization-wide CX engagement and are looking for a partner with a strong track record of large-scale implementations."
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