Alignment between your brand and corporate culture is critical to effectively delivering on your brand promise. When your organization's internal mindset and actions reinforce how it's perceived, you create a competitive edge, deliver real value to employees and customers, and lay the groundwork for a resilient, authentic, and healthy brand.

 

Join a dynamic discussion with Denise Lee Yohn, bestselling author and brand-building and leadership expert, and Aimee Chau, Employee Engagement Surveys & Analytics Lead at The Cheesecake Factory, as they explore strategies to integrate brand and culture to create a lasting impact.

 

In a session moderated by Medallia Employee Experience Practice Lead Melissa Arronte, PhD, you will get insight into:

• Amplifying employee voices to bring their perspectives to the forefront
• Intentionally crafting and managing your employee experience with the same care and creativity you apply to your customer experience
• Aligning and empowering stakeholders across your organization to foster timely and effective action that drives meaningful change