Customer Spotlight
Taking action online improves social reputation
Social review sites are the new word-of-mouth, and they heavily influence booking decisions.
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WHAT'S INSIDE
  • Best Western turned to Medallia with a goal to deepen guest engagement and improve its social reputation
  • With more than 4,000 properties located around the world, the hospitality giant relies on Medallia take charge of its reputation online — Best Western properties using the platform generate 64% more reviews and score 30% higher on TripAdvisor
  • In the 10 years since it began using Medallia, Best Western has seen Net Promoter Score® (NPS) double
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