Consumer Trends Research: What to Know for 2024

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In 2024, consumer behavior is being shaped by three major forces: macroeconomic influences like inflation, digital channels and generative AI, and evolving lifestyles.

In this report, we’ve outlined the results of our latest market research on the top consumer trends we’re seeing unfold in 2024. Download the report to learn:

  • Macroeconomic influences on the buyer’s journey and how consumers are responding to inflation
  • The ever-increasing role of digital channels and insights on consumer decision-making
  • Lifestyle changes in work-life, travel, and media consumption, and what this means for your brand’s customer experience strategy

This report also shares best practices and recommendations for what brands can do to adapt with changing consumer behavior, interests, and preferences.

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